An independent blog looking at ethical fashion, sweatshops, organics, sustainability, charity and the third sector. The world of apparel and its worldwide impact, mixed with articles about fundraising and charities. Written and produced by Rob Wickings.
Friday 13 June 2008
Ethical Brand Profile - Outer Banks
After the frustrations of trying to nail down Maddins (see previous post), Outer Banks proved to be equally frustrating at first but I got there in the end - see their website here.
The first thing that hits you is the preppy feel provided by the photo of the polo shirts - then the straplines "The finest fabrics paired with exquisite craftsmanship" "Impeccable Attention to Detail".
And this up market image is emphasised by the fact that they do polos and casual shirts but do not do t-shirts! Or do they? This picture is the nearest they get - the "Double Mercerized Pima Short Sleeve Mock Tee". Come on guys, it's a t-shirt!
Anyway, more importantly will buying this top end promotional clothing brand be a sound ethical choice? Unfortunately, and curiously, the website says little or nothing. There is no organic option but there is a range of 'Eco-Fiber' products "An innovative cotton/bamboo blend – bamboo naturally adds softness, breathability and inhibits the growth of bacteria."
There is an answer to our quest for information however and it's there at the foot of the website... "© 2007 Hanesbrands Inc." Yes, Outer Banks is a Hanesbrands company which means that at this point I refer you to my previous Ethical Brand Profile on Hanes.
If you are able to provide any further information on Outer Banks (or indeed Hanesbrands) as regards their ethical stance then please let us know.
Ethical Brand Profile - Maddins
Maddins is a range of school clothing that we can print and is available though our principle wholesaler for us to print custom logos and designs etc. The strange issue is that I can find no trace of them on the web. And I am not the only one looking....
See http://answers.yahoo.com/question/index?qid=20080222122721AAJWjTa
Watch this space!
See http://answers.yahoo.com/question/index?qid=20080222122721AAJWjTa
Watch this space!