Tuesday 3 February 2009

I "heart" Y "heart" Pier32

The city of York has a thriving art scene - our client Special Day Films had the excellent idea that it needs something of a collective badge for this talent to wear and promote both art and York (and especially art in York!) to inspire more people from all backgrounds to get involved in exercising their creative side.

The I "heart" York t-shirt, printed on fair trade clothing supplied by Starworld of Africa, was perfect for their needs. The pricing hit the spot, yes, but very importantly for the artistic community, the fact that the t-shirts are fairly traded, Starworld being accredited by WRAP (Worldwide Responsible Accredited Production), means that the artists wearing the shirts can make a bigger statement that extends beyond the boundaries of York.

In the image above the artist Ian Parkin makes his statement. While the concept is in its infancy, a website is already there to show off some of the talent and allow the people of York to grab a t-shirt and be part of the action.

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