Friday, 2 December 2016

Have An H&M Xmas!

It's likely you've already seen this, but just in case it's passed under your radar this week, here's a little Friday film for you. It's one of those shorts that only really becomes an advert in the last five seconds, so don't feel too guilty about enjoying it. After all, 'tis the season of massively expensive Christmas special ads.

This one gets a nod as it's directed by Wes Anderson, the symmetry-obsessed guy behind such visual treats as The Grand Budpest Hotel and The Royal Tennenbaums. Here, his sharp visual sense is dialed into a sweet little story of a train delayed on its way to deliver passengers for the holidays, and how the inventive Conductor Ralph does his very best to make things right.

With a dry turn from Anderson regular Adrien Brody and a sumptuous mise en scéne (that's set dressing and costumes to you and me), the film is well worth three minutes of your time. I mean, it's no Buster The Bulldog, but it has its moments. Of course, you could question whether the famously fernickety Anderson is bothered that his carefully-tooled aesthetic is being corralled in the services of fast fashion. Or you could just bask in the warm and fuzzy feelings it engenders. Once again, 'tis the season.

As an aside, yr humble writer recently changed day jobs, and I'm happy to report that the place I now work for, Cinelab, had a hand in the creation of the film. And I mean film. None of that digital nonsense here, thank you.

There. Plug plugged. Enjoy the film.

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