Monday 19 September 2011

London Fashion Week

We're in the throes of London Fashion Week, and I thought we should have a quick peek at some of the more interesting collections coming out of Estethica, the ethical stream of the whole event.

The big buzz on Twitter is all about Emesha, who used the week to announce a collaboration with fashion illustrator Lisa Stannard. The new print collection uses Lisa's designs and textures in a series of boldly androgynous clothes in silk - a natural fabric which naturally biodegrades at the end of it's life cycle.

Ada Zanditon, a rising star in eco-fashion circles, is knocking the ball out of the park with her new collection. Her show, "Poseisus", takes influences from the sea and retweaks them for the urban environment. The clothes are layered, strongly coloured with shots of citrus orange and coral pink, and delightfully floaty. Cleverly, she's working with Ecover, helping to highlight the damage that cleaning detergents can do to delicate marine ecosystems, and the simple things we can do to help solve the problem. Make no mistake, Ada is high-end fashion, with a degree from the London College Of Fashion and an apprenticeship with Alexander McQueen. But her clothes are cutting edge in every sense of the word - her approach is eco-friendly from sourcing materials to the construction of the garments.

No fashionista would be complete without a cavernous bag, and this season's eco-choice is likely to be from Lost Property. They're showing a fantastic range of totes that have been upcycled from hessian coffee bags. Tactile, roomy and fancied up with leather grips and detailing, these are going to be a must for the clothes pony with a conscience - or anyone that digs stylish individualism in their everyday carry.

There's loads more on offer. Esthetica runs until Thursday at Somerset House on the Strand.


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