Friday, 14 October 2011

Making The Most Of Old Jeans

We don't see much of American Eagle clothing in the UK, but congratulations from the Pier to them for their new recycling initiative.

Until October 18th, the chain are inviting customers to bring any piece of denim from any brand into their stores to be down cycled into insulation and given to communities in need. As a reward, there's a 20% discount on all American Eagle clothes on offer.

It would be nice to see this initiative run for a bit longer, but as a gentle intro to cradle-to-cradle thinking, this can't be faulted. Especially considering that the chain have 850 stores across the country, and a presence in 47 college campuses.

Read more about the initiative at the website of Cotton Inc, the recycling partner of American Eagle.

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