Wednesday 12 December 2012

Mango And Esprit: Welcome To The Detox Nation

It's been one hell of a month for Greenpeace's Detox Campaign. After Zara's remarkable and unexpected sign-up following less than a week of protest about the toxins in their clothes, Mango and Esprit have now signed the pledge to eliminate hazardous nasties from their supply chain by 2020.

That makes ten major companies to have signed up to Detox, following M&S, C&A, H&M, Adidas, Nike, Puma, Zara and Chinese sportswear giant Li-Ning. It seems like manufacturers are falling over themselves to show how ethical and eco-friendly they can be.

The focus now is on Levi's, who still refuse to release data on their emissions into rivers in China and Mexico, despite having signed the Joint Roadmap to Zero Discharge Of Hazardous Chemicals (a list that has also been signed by many of the Detox signees). For Greenpeace, that doesn't feel like enough. It might seem a little unfair, but it's always been Greenpeace's role to harry and poke at huge corporations and their ethical and ecological failings. Would signing the Detox pledge make Levi's adopt a zero emissions workflow any more quickly? Well, that remains to be seen, but as Zara has found out, it's a good way to stop the protests outside your stores.

As a sidebar, Greenpeace have released a rather good anime-style promo for the Detox Campaign, that feels like a trailer for something bigger.

Who knows, that might just be what it is.

No comments:

Post a Comment