Thursday 12 May 2016

An Ethical Foundation To Your Wardrobe: Mighty Good Undies!

Pants. We all need them. We all wear them. They're the bedrock of any outfit.

And yet, for the most part, we don't think about them. Once they wear out, we bin them and buy a new pack in M&S. Job done. Which is a worry of course, as pants are as much a part of fashion as any other garment, and equally a factor of the ethical and environmental challenges fashion faces. So it's in our best interests to look at our pants drawer and think... could we do better?

That is a question asked by new start-up Mighty Good Undies, who are into the last week of a fundraising campaign through StartSomeGood. The founders, Hannah Parris and Elena Antoniou, wanted to put the same focus and attention that is placed on the more glamourous items in our wardrobe and apply them to an everyday clothing staple.

Mighty Good Undies are starting with a core range of styles, (men’s trunks, women’s boy leg and the women’s granny (full) briefs) all of which are made from organic, fairtrade cotton. They are designed to be soft, comfortable and long-lasting. And looking good, of course. Well, you never know, right?

The ethical impact of Mighty Good Undies is just as important as the looks, though. Hannah’s first-hand experience with ethical fashion design and supply-chains in India led her to an internationally recognised supplier of organic and Fairtrade produced cotton, Chetna Organics and its production partner, Rajlakshmi Cotton Mills. Teaming up with Chetna meant the Mighty Good crew could get their cotton at a good price, and be sure that the supply chain it came from paid its workers fairly.

There's a bigger vision at play with Mighty Good Undies, though. They're after change at the mainstream level, demonstrating to the mass market that comfortable and ethical underwear can be affordable. Currently we produce 24.5 million tonnes of cotton. About 0.5 tonnes of that total is ethically produced. That has to change. It's a big job, and you may as well start doing it in a good pair of pants.


With less than a week to go on their crowdfunding campaign, there's still time to show your support for Mighty Good Undies and pick up some early bird bargains. For more info and to snag a pair (or two), head over to

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