Concept To Coat In 25 Days

If you need an example of how fast fashion has changed the face of clothing retail, then you need look no further than a high-collared dark coat with a ring fastening that went on sale recently at Zara in the US. A month before it hit the racks, it was no more than a vague preference in a customer feedback form.

As the Wall Street Journal reports, it can take as little as 25 days for a broad concept–in this case, customers wanting more hardware on their outerwear (that all important ring fixing)–becoming not just a prototype, but an actual product on the racks.

The key is that all-important customer feedback, linked to a tightly focussed and centralised production based largely in Zara's home base of Spain. The coat was prototyped in the small industrial city of Arteixo, before a squad of pattern-makers, cutters and seamstresses got to work. A little under two weeks later, 8000 coats were on a plane at Barcelona. Destination: the racks at Zara stores across the States.

Other retailers are seeing the benefits to this tightly-integrated and streamlined system. US-based companies are beginning to move operations closer to home, using the Caribbean instead of Asia as manufacturing bases. This squeezes up that all-important transport window, getting new items into the shops much more quickly.

However, we have concerns. This fast-track model only works if corners are cut. Can we be certain that QA standards are as high as they could be, given the reputation for fast fashion's poor quality of fit and finish? After all, one reason that the clothes are so cheap is that they are deliberately designed not to last for more than one season. As Zara are redefining the length of a season into weeks rather than months, should we be surprised that clothes from fast fashion retailers don't suit purpose after the first couple of washes?

You have to wonder about the design process as well. A five-day window for prototyping seems awfully slim. It makes you wonder if designing for a limited range of sizes is part of the business plan.

Zara's parent company Inditex are clearly very successful at what they do, and their business model is envied across the sector. Global communication technology working in concert with a localised and tightly integrated manufacturing base have basically allowed them to redefine the way that clothing is designed, produced and consumed. However, as we all know, the fast-track process and its built-in environmental impact is not necessarily that great for anyone... apart from Inditex's shareholders.

Join Breakfast in A Bag on the streets this Christmas!

It's a hard life on the streets, and especially at this time of year. The temperature and dark days don't make it pleasant, but Christmas and its focus on family and togetherness can really put the boot in.

A new charity aims to make a tiny difference this festive season, with a special push to help the homeless of Central London. Breakfast In A Bag are a highly mission-specific cause who aim to do one thing very well–make sure that those in need get a wholesome and nourishing start to the day. Their breakfast station has been open since the summer. This Christmas Day, they will be out on the streets handing out their signature bags. These include cereal, milk, fruit, juice and a cereal bar–certainly enough to get you up and about.

As well as the Christmas Day offensive, Breakfast In A Bag will be throwing a street party next Friday, 18th December. There will be a choir, party hats, mince pies and a few surprises! It'll be worth checking out if you're in town.

We like Breakfast In A Bag for their media-savvy approach to raising awareness and funds. You can donate through Paypal, by handing over supermarket vouchers, or even through their Amazon Wishlist. Of course, volunteers are always very welcome!

BIAB are also great at reaching out directly for very specific items–they've been after crackers recently, funnily enough. After gaining support from famous names like Al Murray, David Baddiel and Nick Knowles, as well as Labour MP Jess Phillips, the charity's profile and message are getting out to a wide audience.

Breakfast In A Bag's inclusive, open approach is making a real difference, and we wish them all the best with their first Christmas on the streets. For more info, and to find out how you can help, hit up the website.

Have An H&M Xmas!

It's likely you've already seen this, but just in case it's passed under your radar this week, here's a little Friday film for you. It's one of those shorts that only really becomes an advert in the last five seconds, so don't feel too guilty about enjoying it. After all, 'tis the season of massively expensive Christmas special ads.

This one gets a nod as it's directed by Wes Anderson, the symmetry-obsessed guy behind such visual treats as The Grand Budpest Hotel and The Royal Tennenbaums. Here, his sharp visual sense is dialed into a sweet little story of a train delayed on its way to deliver passengers for the holidays, and how the inventive Conductor Ralph does his very best to make things right.

With a dry turn from Anderson regular Adrien Brody and a sumptuous mise en scéne (that's set dressing and costumes to you and me), the film is well worth three minutes of your time. I mean, it's no Buster The Bulldog, but it has its moments. Of course, you could question whether the famously fernickety Anderson is bothered that his carefully-tooled aesthetic is being corralled in the services of fast fashion. Or you could just bask in the warm and fuzzy feelings it engenders. Once again, 'tis the season.

As an aside, yr humble writer recently changed day jobs, and I'm happy to report that the place I now work for, Cinelab, had a hand in the creation of the film. And I mean film. None of that digital nonsense here, thank you.

There. Plug plugged. Enjoy the film.

A Beastie Of A Shoe. At Least It's For A Good Cause.

There are fascinating examples of fans buying products designed or promoted by their favourite brands or celebrities with little thought given to whether it's worth it. You could argue this goes all the way up to the week-long queues we used to see outside Apple stores for the latest iProduct. When I used to work in London's trendy Soho, I regularly witnessed block-long lines at cult streetwear store Supreme. Famously, once people queued for a Supreme-branded brick. Yep, a regulation-sized house brick stamped with the Supreme logo.

You do have to wonder if there's some sort of bet in place amongst certain well-placed designers as to what people will fork out on, and how ugly a design has to be before they will walk away. Case in point: the new sneaker endorsed by Beastie Boy Ad-Rock, which is now available for pre-order. Created in conjunction with vegan footwear company Keep, net profits from the sale of the shoe going to Planned Parenthood. Ad-Rock says:

“Given the outcome of our current election, it’s gonna get a lot colder before we can feel that summer sun again. So I collaborated with my friend, [Keep Shoes founder] Una [Kim], not just because I wanted warm sneaks, but because I support small business. I support women-run business. I support Asian-American-run business. Net proceeds of this shoe will be donated to Planned Parenthood because I support a woman’s right to choose and feel that women should not be punished for making decisions about their own lives and bodies.”  

All very admirable. Keep are well-known as a highly ethical, worker-supporting company, and Planned Parenthood are an exceptionally worthy cause. However, the problem is in the shoes themselves. They are pretty darn ugly. Made of nylon and cordura, with bungees instead of laces, they look more like nan-shoes than anything you'd want to be seen in on the street.

Here's the issue, then. Should you buy the shoe, or others like it, if you support a cause or like the endorsing artist, regardless of whether the item itself is unpleasing to the eye? Is this just a matter of taste, and I'm sneering at the Keep X Ad-Rock Ramos simply because they aren't to my taste? I mean, I'm hardly an exemplar of street style. But I fail to see how anyone would want those within safe minimum distance of their feet. 

Fashion and causes and celebrity endorsements have always been bedfellows, and the resultant offspring have frequently been a bit odd-looking. The Keep X Ad-Rock Ramos is just the latest example of that trend, and they're at least born out of the noblest of intentions. I just hope they're more comfortable than they look. 

Time To Give Back On #GivingTuesday

We've finally got through Black Friday and Cyber Monday. Both of these 'holidays' are unadulterated celebrations of greed, as we're encouraged to spend, spend spend. All this on the run-up to Christmas, which is the most commercialised holiday of them all. The message seems clear. The holiday season is all about conspicuous consumption.

One small ray of hope is the beacon of Giving Tuesday. It's a chance for you to ease your guilt at the excesses of the weekend just gone, and those to come, by offering up something that can't easily be bought or sold... your precious time.

The idea is simple. Pick a cause. Offer to volunteer for a set time. A few hours can make a real difference. There's no time limit, or cut-off date. Donate what time you can, and volunteer when you like. Just show up, and find how simple and fulfilling giving back can be.

Last year, last year people from 12 countries came together to donate over 3,500 hours to important causes including refugee empowerment, education and freedom of expression. Let's see if we can improve on that this year. Let's face it, 2016 has been a tough one for all of us. It's little gestures like this that can help us find our way back to the light.

If you'd like to join in, look up #GivingTuesday on social media, or head to bitly.com/GivingHours to pledge directly.

Why Is It Taking So Long To Make Bangladeshi Garment Factories Safe?

Three years after the Rana Plaza disaster, a regulatory body in charge of implementing root-and-branch safety changes in Bangladeshi factories is not doing its job. Worse, it's passing factories as safe when work has yet to be completed.

The Guardian has revealed that an independent survey into the factories used by the Alliance consortium, an organisation of retailers that include Gap and Walmart, shows that nearly two-thirds are still not up to code. 62% of factories surveyed have neither working fire alarms or proper fire doors. Nearly half have major structural issues that have not been corrected.

The Alliance Consortium has now pushed back a self-imposed deadline to complete the work needed on these factories to 2018–which just happens to coincide with the end of their agreement to carry out that work. There's also contention as to what constitutes completed safety work. The independent survey, undertaken by a group of observers that include the International Labour Rights Forum, the Worker Rights Consortium, the Clean Clothes Campaign and the Maquila Solidarity Network, consider that of the 107 factories considered to be "on track", an astonishing 99 were still falling over on at least one aspect of safety.

The authors of the report note:

“The Alliance has never offered any justification for the decision to ignore its own safety deadlines. Nor has the Alliance explained why it is responsible to allow factories four years to carry out life-saving renovations that should have been completed in less than one, while still labeling those factories as ‘On Track’.”

For their own part, the Alliance dispute the findings. Director of the Consortium James Moriarty was bullish on progress:

“We in the Alliance are doing something that has never been done before. We are taking an existing industry that is seriously flawed and trying to correct it from scratch. The assertion that we could get all this done in one year is frankly ludicrous to anyone who has an engineering or safety background and understands the past state or the current state of the industry.”

James does have a point here. The Bangladeshi garment industry is one built quickly on highly questionable safety standards. It's unsurprising that those standards are so low, and building something that will ensure there's no repeat of Rana Plaza should not be cobbled together. Nevertheless, everyone wants results. Should we be concerned that the Alliance seems to be dragging its heels? Or do we take it on faith that doing a good job will take longer than originally anticipated?

Sadly, I guess we'll have to wait and see. But as ever, scrutiny and transparency can only help to keep those in charge of worker safety in the Bangladeshi garment industry on their toes and, at least nominally, on schedule.

Patagonia Does Black Friday Right

A fascinating sidebar to our earlier post about Black Friday alternatives also ties into concerns about the President-elect of the United States and his views on climate change (although these, like so many of his pre-election stances, seem to be changing by the day).

Outdoor clothing retailer Patagonia has been a long-time warrior in the fight against global warming. So they knew that the fight was really on once they heard the news that climate change skeptic Donald Trump was heading for the White House.

This Black Friday, Patagonia are taking a stand. They will donate all of their sales generated on that day to grassroots environmental groups. Over 800 organisations across the US are set to benefit from the gesture. And this is not chump change–Patagonia expects to clear over $2million in sales on Black Friday through their 80 stores and online.

Corley Kenner, global communications director for Patagonia, said:

"Following the election, the idea was generated internally as a way to demonstrate our deep commitment to environmental issues."

Meanwhile, a statement released on Patagonia's website draws a line in the sand:

"During a difficult and divisive time, we felt it was important to go further and connect more of our customers, who love wild places, with those who are fighting tirelessly to protect them."

Patagonia's stance can only be applauded, and other companies are already starting to follow suit. These are dangerous times, and it's important that everyone, from the business community to the conscious consumer, makes it clear that Trump's values are not ours. This Black Friday seems like the perfect time to start.

Step Away From The Black This Friday

One of the few American-style celebrations that hasn't made it across the Atlantic kicks off this week. Understandable, really, when you consider what Thanksgiving commemorates. However, the immediate aftermath of the big November holiday–the commercial gotterdammerung known as Black Friday, has started to gain traction here in the UK.

Now, there is an argument that Black Friday deals are a handy money-saver for Christmas presents. But for the most part, it's more a moment for untrammelled consumerist overkill. And frankly, the deals just aren't that great.

An increasing number of sustainable retailers and awareness groups are taking a stand against Black Friday, and putting their own twist on proceedings. They're taking the onus off taking, and back onto giving.

For example, outdoor eco-retailer United By Blue are launching Blue Friday, and inviting people to use the day wisely–by clearing a pound of trash from shorelines and waterways. By taking a few minutes to fill a trash bag, you'll be doing your bit to help keep the world a slightly more beautiful place. It's also a great way to work off some of that post-turkey bloat. Check out United By Blue's website for more deets on how to contribute, and maybe win a free mug!

United By Blue's Blue Friday

Meanwhile, Brighton is the place to be for Bright Friday, a day of events and fun that show how the consumerist message can be sidestepped in favour of something a little more sustainable. From textile workshops to a comedy showcase, there really is something for everyone.

Bright Friday also marks the launch of Faux, the world's first satirical fashion magazine. This will be rolling out nationwide. Keep an eye on #BrightFriday on all your favourite social media vectors for more info.

It's all too easy at this time of year to fall into the consumerist coma and spend, spend, spend... often needlessly. It's worth taking on the advice of Bright Friday and rolling it into your future relationships with the shopping fairies.

1. Resist the pressure of buying things you don't want or even need. Remember, the best bargain is not buying stuff you didn't want in the first place.

2. Rekindle love for what you already have.

3. Create memories rather than buying them by trying something you've always wanted to do.

I don't know about you, but that sounds like a fun blueprint for the retail-heavy weeks ahead.

You Can't Compost Clothing

A fascinating article in Magnifeco takes a stern line over an innocuous term - biodegradable. It turns out that the idea of natural materials easily breaking down when returned to the environment is not always the case.

A prime example is that of ancient relics, such as a 5,500 year-old shoe found in Armenia in 2010. Made from leather and stuffed with grass, the item is completely organic. Yet here it is, millennia after it was made, still recognisable as a man-made item. They knew how to make 'em to last in those days.

When it comes to landfill, things get even more complex. They are specifically designed to keep out the air, water and bacteria that are conducive to biodegradability. In short, it's a great way to stop the process in its tracks. Which means that no matter what your rubbish is made of, in landfill it will stay in good condition for many hundreds of years. Sounds counterintuitive, right? But 'entombing' your trash keeps some of the nasty toxic byproducts of decomposition, a delightful cocktail that scientists call 'leachate', out of groundwater. Everything stays in suspended animation. Safe, but a huge waste of valuable land resources.

In short, throwing away clothing is a sure way to keep it in the ecosystem for longer. Always consider recycling or donating, and let your charity of choice decide the best way forward for your unwanted garms. And don't forget, if you follow the Pier mantra of Buy Less, Spend More, Choose Wisely, then you'll be hitting the recycling bins less often anyway.

Is Trump An Environmental Nightmare?

It's been a week since the shocking rise to the one of the most powerful offices in the world by former reality star and four-time bankrupt Donald Trump. There's a lot of worried people out there that wonder just what shake-ups are in store from the Orange One.

No group has more cause to be worried than the environmental lobby. Trump is a well-known climate change denier, claiming that global warming is a conspiracy started by the Chinese. A key promise that got him elected was the pledge to get coal mining restarted in poor rural areas. One of his first moves was to appoint Myron Ewell, a notable contrarian on the issue, as head of the Environmental Protection Agency. Hardly the actions of a man who believes that clean energy is the way forward.

How concerned should we be? In the Guardian, Michael Liebreich picks apart the rhetoric, and makes it clear that much of what Trump has claimed is going to happen simply can't.

For example, coal is on the decline in the States largely because of the threat from shale gas, which is nearly unlimited and considerably cheaper to extract. As coal reserves become harder to find, we look for alternatives. It's simple economic sense... which as a businessman Trump should be able to understand.

Regardless of his views on the EPA (he's referred to the Agency as "a disaster") he can't get rid of it without an Act of Congress, and he simply doesn't have the support there he needs to do that, despite the Republican control of both sides of the house.

With regards to clean energy–it's coming, whether Trump and Ewell like it or not. The technology is improving and becoming cheaper year by year. We're already seeing reports of the UK running completely on sustainable power for a few days earlier this year, and this trend is only likely to continue and grow. That growth may be slower without the US leading the way, but there's little he can do to clamp down on it. And of course, there are sound economic reasons for supporting clean renewable energy, regardless of his views on climate change.

There's an element of 'wait and see' around the Trump administration, as he comes to realise that promises made on the campaign trail do not automatically translate into policy. We should also note that Donald is not afraid of changing his mind on big issues–as recently as 2009 he co-signed a letter to President Obama extolling the virtues of clean energy. I wonder what's happened to change his mind... and what can be done to change it back.