Wednesday, 26 March 2008

Ethical Brand Profile - Finden+Hales

It's tempting just to say "See Skinnifit" because the Finden+Hales website gives broadly identical ethical policy information as Skinnifit and with good reason because these brands have shared ownership -Henbury Limited.

So what's the difference? It's branding - "At Finden+Hales we understand the importance of co-ordinated teamwear and the Finden+Hales collection ensures that each garment can be matched with any other garment in the range"

For a company the size of Henbury and its ethical policies it's difficult to find much good information on the internet. For the record, there are places to go to carry out searches where commentary on ethical practices in trade can be found. Finden+Hales , Skinnifit or Henbury did not feature at all at the following sites:

Clean Clothes - "aim at improving working conditions in the garment and sportswear industry worldwide"

Ethical Corporation - "Not an oxymoron" - much wider than the clothing industry

Global March - "a movement to mobilise worldwide efforts to protect and promote the rights of all children"

Trade Justice Movement -
"a fast growing group of organisations including trade unions, aid agencies, environment and human rights campaigns, fairtrade organisations, faith and consumer groups"

I'll be developing this list elsewhere.

As for Finden+Hales and Henbury generally it's difficult to make any ethical criticism right now. They do not make any environmental claims; let's hope that they stick with their ethical policies in practice as well as in theory. Any more information welcome.

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