Monday, 1 December 2008

Living Streets - reducing the impact of the car

We have just heard how another of our customers has been using our services to project themselves - not just in the UK but again in Europe.

The charity Living Streets campaigns for creating better streets and public spaces to be enjoyed by everyone on foot, with their needs prioritised over traffic. Living Streets also campaigns for more walking on everyday journeys, reducing congestion, pollution and our carbon footprint.

The charity runs various campaigns, a notable one being the Walk to School campaign funded by the Department for Transport and the BIG Lottery Fund. That campaign was recently joined by the Walking Works campaign, encouraging commuters to reduce the number of short car journeys they do (20% of journeys being less than a mile!) and walk to the station or all the way to work, with benefits for fitness and the environment.

While most of our customers order our personalised t-shirts or hoodies, Living Streets wanted customised rucksacks to be taken by a group of students from Darlington (with funding from Darlington Borough Council and Northern Film and Media) to visit the Walk21 conference on walking and public space in Barcelona. They presented their own ideas to delegates about their ideal walks to school, and grilled the experts at the conference. They are currently editing their experiences into a video.

The 5 day experience included travelling to Barcelona and back by sleeper train - quite an experience in itself and rather more beneficial to the environment than flying! As well as attending the conference, they engaged in a range of local activities.

This was all part of the Step Up Debate - a national discussion about what changes students would like to see made to encourage them to walk more of their school journeys.

Our ethical and environmental credentials at Pier 32 was an important part of Living Streets choosing us as a supplier of promotional products. We are pleased to have played our part in helping them achieve their aims.

As well as the Living Streets website at the Step Up campaign site is at At these sites you can not only find out rather more about the charity and its campaigning, but also about the students' experiences on the Barcelona trip.

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