Tuesday, 1 November 2011

Beldi: Bring The Souk To The World

When we talk about markets in the digital world, we sometimes forget the literal sense of the word. The vibrancy and colour of the souks of Morocco isn't something that easily translates to the Internet.

While Beldi can't quite do that (and as the world's worst haggler, I'm a little relieved) this new start-up is committed to bringing the best that the artisans of Morocco have to offer to a worldwide market.

Beldi are dedicated to keeping the craftsman's traditional skills alive, highlighting houseware and, more importantly for the remit of this blog, stylish leather accessories and jewellery.

Beldi are no crowd of corporate hawks swooping in and strip-mining the markets either. They're a husband and wife team, and co-founder Chafiq Ennaoui grew up in the souks. He understands the slow negotiations that typify the way business is done, and knows many of his suppliers from childhood.

Working with the craftsmen of the souk brings their beautifully crafted wares to a global audience, who may never see this stuff or would be too intimidated to bargain for it in the traditional way. Sustainability, support for local artisans and goodies at a fair price. Sounds like a win-win to me.

Immerse yourself in Beldi's world at their website.

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