Tuesday 28 February 2012

Fairtrade Fortnight

Comes around quickly, doesn't it? It's Fairtrade Fortnight, and there's loads of exciting events and promotions going on to celebrate and promote ethical trade. Why, as I write this I'm sipping on a Fairtrade coffee from AMT, the only way to kick start the morning for a writer like me (i.e. one that doesn't get enough sleep).

In fact, that's the big idea for this year's event. Take A Step For Fairtrade encourages us all to add a Fairtrade product into our daily routine, whether it be tea, chocolate, flowers or like me, your early morning shot of joe. The Fairtrade Foundation want to see 1.5 million people take a step during the next two weeks. And whaddya know, they're already halfway there!

Plenty of clothing retailers are supporting the fortnight too. Top Man and Laura Ashley are launching limited-edition t-shirts and cotton tops today, with more in the pipeline.

The Fairtrade Step is a great, fun and easy way to show your support for ethical trade, making sure third world producers get a proper deal for their products. Can't say fairer than that, eh?

Find out more at the Fairtrade Fortnight 2012 page. I'm off there now to register my step. How about you?

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