War On Want, who first brought to light the shameful sweatshop conditions under which Adidas are producing most of their Olympic wear, have upped the ante on the run-up to the 2012 Games.
In a campaign that's a neat cross between viral marketing and direct action, they are encouraging people to slip into stores and add an extra swing tag to any Adidas clothes they find. Cleverly branded to look like official Adidas material, the War On Want tags highlight how much a worker in the Cambodian factories used by the sportswear giant gets for making the clothes.
There's already been a great response, but War On Want want more people to get involved. So they've announced a Big High Street Re-Brand next weekend, the 14th and 15th of July. Order your tags from WoW, and be subtle and creative in how you rebrand the Adidas sportswear you find.
I think this is a great idea, and a clever way to get the word out about the real cost of Adidas clothing to the people who care the most - their customers.
For more, and to order your tags (if you want to take part on the 14th and 15th, you should order before this coming Monday), check out the War On Want Adidas page.
And hey, let's be careful out there. It's War On Want, not war on Sports Direct.