Wednesday 3 October 2012

Ethical Fashion's High-End Makeover

Could 2012 be the year that the fashion industry finally starts to take ethical and eco-fashion seriously? The signs are pretty positive.

The September London Fashion Week was widely hailed as one of the greenest yet, with the EstEthica annex making a real splash. It suddenly felt like the place where the smart money was gravitating, rather than an out-of-sight, out-of-mind offshoot. Brands like Honest by Bruno Pieters, Auria X swimwear by Margot Bowman and the cool street style of White Tent showed a sector that has its finger on the pulse of modern fashion without sacrificing a shred of green cred. Add in the first ever ethical Vogue's Fashion Night Out, one of the big tickets of the whole week, and you can see why the buzz over eco-fashion is growing.

That buzz has been transmitted across the Atlantic, where New York Fashion Week has seen ethical fashion making a big noise on the catwalks. Designers like Nina Skarra and Kimberley Ovitz have showcased clothes made from tencel, organic cotton and soya, while Brazilian brand ‘Osklen’ by designer Oskar Metsavaht made a big splash with  creations made of ecological materials like fish leather (no, me neither) and vegetable dyed waste silk.

There's a palpable air of exciement around eco and green fashion. Sustainably-minded designers and brands are showing how they can make the grade as the next big thing, which can only help the cause. Spring and Summer 2013 could be very interesting indeed...

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