Wednesday 31 October 2012

Talking About The Ocean

Thinking about sustainability, particularly in the fashion sector, is still a process in its early stages of development. To get it right needs a framework and a set of goals, or at least something to argue about.

Kate Fletcher, Reader in Sustainable Fashion at the London College Of Fashion, has posted a link on her blog to a series of talks she recently took part in that hopes to map out that framework. Titled "50 Ways of Working Sustainably,", the talk is part of work being done by The Puma Sustainable Design Collective. Yes, that Puma. Amongst the sports clothing multi-nationals, they seem to be taking the lead in opening up the discussion about how fast fashion impacts the planet, and what we can do about it.

This is inspiring and thought-provoking stuff, and well worth your time. Bizarrely, it's password-protected - hardly an open approach to the discussion. However, Kate has been kind enough to share the code, and I feel it my duty to do the same.

If you're interested in some of the radical thinking being done to reconfigure fast fashion and its economic, social and environmental impacts, then this hour-long video is well worth your time.

Watch "50 Ways of Working Sustainably" here on Vimeo. The password is md101.

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