Would you? WeWood!

I've written in the past about Proof Eyewear, the brilliant range of designer sunglasses made from sustainable woods and plant resins. But wood can be used as an accessory in all sorts of surprising ways.
Guru Ian has pointed me towards an Italian company called WeWood, that are doing great things with wooden timepieces. Launching in the UK this October 1st with a range of six watches, they're the last word in eco-warrior chic.
Sophisticated, luxurious and durable, WeWood watches are made from surplus instrument-grade wood that has an airy lightness and remarkable tensile strength. They are designed to hug the wrist, as they're crafted with a gentle curve that makes them so comfortable to wear that you'll never want to take them off.
Matt Cromie, UK Director for WeWatch, tells us more:

“We believe it is important to use sustainable materials in fashion, creating pieces that look good and do good, and we echo this in every watch we design and make. We only use wood that would otherwise be thrown away, creating something functional and stylish that is designed to be worn, used and enjoyed rather than wasted. Our high-tech Miyota movement timepieces are made from natural wood and as well as using materials destined for the scrap heap, our designs actually help to replenish forests and woods around the world with a new tree being planted for every watch sold.”

This is sustainability writ large. Waste materials retasked into something useful and beautiful, with a new tree planted for every item sold. That sounds like a pretty good deal to me.
For more details, check out the WeWood website.