Wednesday, 28 May 2008

Ethical Brand Profile - Result


Result Clothing are a promotional clothing brand founded in 1994 based in Colchester, Essex, UK. A visit to their website reveals that they have a 'Retail' arm that sells advanced outdoor clothing made from advanced esoteric materials under the "Result Performance" brand.

Many of the clothing lines are also available through promotional clothing outlets. The purchase of clothing that enables the user to yomp up Snowdon in winter is not the focus of all promotional clothing buyers so the range includes more down to earth items such as fleeces, body warmers and workwear.

The company has a short statement on "Employment Policy" and "Child Labour" on the trade section of its site. "RESULT requires that all authorised garments baring [sic] its name are manufactured under conditions which adhere to strict standards on working hours and good working conditions including factory temperature." and "RESULT does not permit the use of child labour in any part of their manufacturing process." There is a short statement on equal opportunities.

Curiously the Retail section of the site features similar but different statements. On environmental issues the trade section of the site says "RESULT also encourages the use of azo-free dyed fabric where possible" whereas the Retail section says "RESULT Performance prohibits the use of fabrics containing banned amines from certain Azo dyes." While it would be good for all garments to be AZO free, on the Pier32 site you will see many marked as AZO free.

In common with other brands, we'd like to see more specific information on the ethical and environmental issues surrounding their clothing on their site. Where is the clothing made? If there are more detailed policies behind the scenes, how are they monitored?

Because of the brand name and relatively small size, Result makes it difficult to trace any commentary on their activities on the web. If you know more please let us know be sending an email or leaving a comment.

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