Wednesday 14 May 2008

Ethical Brand Profile - Starworld

Starworld is a very popular choice for the customers of Pier 32 and we have associations with the brand for over 7 years now so we know the quality of the finished t-shirts and other products well and supply it with confidence to our customers. Because we deal direct with the manufacturer, we are able to offer prices which are extremely competitive.

Starworld produces its t-shirts and other clothing in Egypt, an African country with a great tradition in cotton production and one of the more Western facing African nations.

We publish the ethical statement of Starworld on our site - it's a lot more specific than some of the vaguer statements issued by other manufacturers (who may say that they respect the labour laws of the producer countries and then don't go on to tell you where they are or that they permit 16 hour working days....). The American Chamber of Commerce in Egypt publish a summary of Egyptian labour law and it's easy to see how it fits in with the Starworld statement. Indeed it's quite close in many aspects to European labour law.

We like the fact that Starworld are not very good at glossy websites and brochures. It is very evident that money is spent on other things!

We also like that Starworld t-shirts are produced within the Oeko-Tex 100 standard - which means that production is carried out in such a way that the final product is free of any toxic substances.

Starworld now go further with its new range of organic t-shirts that we recently discussed. This gives our customers a cost effective organic option

Digging for dirt found a recent debate at York University on whether it was possible at all to find a supplier that could provide t-shirts in an ethical way and at an appropriate price. It seems that the University Student Union did not have to change its ethical merchandising policy (which was being actively discussed) because Starworld met their stringent cost criteria.

So there we have why Starworld remains our mainstream option for those who want a cost effective organic choice. Know anything different? Please let us know......

No comments:

Post a Comment