Wednesday 27 July 2011

Fashion And The Forest

If you happen to be in the King's Cross area tomorrow, The Hub on York Way has an event you may find of interest. It's hosting an informal talk with rainforest activist Beatriz (Bia) Saldanha. Moderated by ethical living correspondant for The Observer Lucy Siegle, the talk will focus on Bia's 25 years living in the heart of the Amazon, and her work defending the forest.
The Rio de Janeiro native will be talking about the instability in the area, the threats to the ecosystem, and how her various campaigns and projects are tackling those problems. She has pioneered a new method of rubber production that supports the indigenous farmers and fights against deforestation. Her partnership with sneaker brand Veja has also had a positive effect. They buy direct from the rubber tappers, giving them higher revenue and nudging them away from widescale slash-and-burn techniques.
Bia has won a ton of awards for her groundbreaking work in the Amazon, and this promises to be an enlightening evening.
Tickets are free, but places are limited, so if you're interested you'd better get a move on. Further details from the Hub website here, or email

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