Wednesday, 20 July 2011

Innovative Winners

Every year, the Ethical Fashion Forum holds it's InnovationUK Award, in which it recognises and celebrates a British designer or brand that has made outstanding progress in the ethical arena. As you can imagine, the quality of entrants is extremely high.

The winners this year have just been announced, and the list is eclectic and rich with talent. A.L.A.S., winner of the Pure Spirit Award, make sleep and lounge wear from 100% organic cotton, which is sourced, spun, woven and dyed in India, using a local fairly paid workforce. Accessories Award winner Caipora's jewellery, made from reclaimed Brazillian hard woods inlaid with precious metals, is cleanly contemporary and compassionately stylish. But all the winners have one thing in common. Their ethical credentials are impeccable and the clothes and accessories look fantastic.

The Innovation Award is a major step up for the winners, who now get the chance to exhibit at major eco-fashion shows in the autumn. Congratulations to A.L.A.S., Caipora and all the others. Mind you, I reckon all the shortlisted contenders are worth your attention, both as firm supporters of the ethical way, and for bringing a little bit of beauty into the world. Personally, I've got my eye on one of 959's recycled seatbelt bags, hint hint...

No comments:

Post a comment