Thursday 7 July 2011

Vivienne Westwood Goes Ethical

Vivienne Westwood, doyenne of high fashion, has recently launched a collection of bags and accessories as part of the Ethical Fashion Programme. This initiative has helped over 7000 women in Nairobi, Kenya to start to make a life for themselves. The income they get allows them to send their kids to school and helps to pay medical bills. This is a great project, helping to raise the standard of living in one of the world's poorest countries. Needless to say, the bags are also made from recycled materials to high specifications. 

We shouldn't be surprised at Vivienne's involvement in this kind of work. She's something of a green pioneer, urging people to buy fewer clothes, but to choose well when they do. That's an attitude that we at Pier32 heartily endorse. Our clothes are ethically produced and made to last. We're not making any plans to start rolling out Westwood-style crinolines and bustiers yet, but who knows what the future could bring? 

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