As you probably know by now, I bow to no-one in my admiration for Pier Crush Vivienne Westwood, who remains an inspiration to generations of fashion designers and free thinkers.
I didn't think it was possible to think she was cooler, but slap me down with a recycled flip-flop, she's only gone and proclaimed a revolution! The Climate Revolution, drafted partly as a response to the utter failure of the international community to get behind the real change need to address the problem of climate change, is an angry and vibrant call to arms. It makes the case that climate and economic crisis are symptoms of the same disease, and can therefore be treated in the same way. It's pretty straightforward:
"If we want a sound economy we have to have a sound environment.What’s good for the planet is good for the economy.What’s bad for the planet is bad for the economy."With that in mind, Westwood has set out a series of steps to help us take back the planet. She's devoting a lot of her creative energy to it: her spring collection features Climate Revolution logos, and she's already entered into partnership with high street names like Lush to get the message across. But the message is, in its purest form, something that she's been talking about for years.
Buy Less. Choose Well. Make It Last.
Amen to that. It was interesting to note that the Climate Revolution mantra was cited by quite a few attendees at last week's Source Brand Preview. It coud become a rallying cry amongst the ethical fashion brigades, although to be frank I think they've already got it. The job is to get the word out onto the high street, and start to educate people that if we want a world for our kids to grow up in, we have to take action now.
If you want to know more about how you can join The Climate Revolution, then be like me and click the link below. Engage. Respond. Revolt.
Join The Climate Revolution