Wood you like to see more trees? WeWood!*

You might remember I've talked about luxurious, fashion-forward wooden watch brand, WeWood here at The Pier. We're fans of the cool styling and their commitment to sustainability. They've been in touch to let us know about their new initiative. This winter, they're going back to their roots.

WeWood has teamed up with Time4Trees, a new and innovative national planting project. They plant 1.75 million trees annually around Great Britain in collaboration with a range of community, sustainable development and ecological projects. Working in conjunction with Time4Trees, WeWood's tree planting project will see it contribute to the sustainability of the beautiful British countryside by planting hardwood trees every month in the UK through a range of farmer assisted projects. It will plant one tree for every WeWood watch sold.

Matt Cromie, UK Director of WeWood says,

We take our one watch, one plant, one tree motto seriously and are passionate about contributing to sustainability efforts here in the UK and overseas. We use woods that are destined for the scrap heap in our designs and transform them into beautiful, functional watches. We are delighted to be taking our ecological efforts and commitment to sustainability a step further with our new Time4Trees partnership and look forward to making a positive contribution to the nation's woods and forests with one tree planted for every watch we sell.

The UK-based Time4Trees tree planting activity joins WeWood's continuing worldwide effort to plant trees through initiatives like American Forests and Trees for the Future. In addition to planting one tree for every WeWood wooden watch sold, the brand’s social and environmental commitment has seen it supporting a range of projects in local communities in Indonesia including a trade skills school.

We love their sophisticated range of stylish ladies and men’s timepieces made from 100% natural materials. But we really love the way in which WeWood is rapidly creating a name for itself as an eco-responsible company that pairs stylish apparel with sophisticated sustainability. Time4Trees has 380 reforestation teams in the UK, planting in 972 sites spanning 15,270 hectares. It aims to facilitate tens of millions of indigenous tree plantings and plant 2020 miles of new hedgerows. So just think, your swish new watch could help create much-needed habitats for wildlife across the country, and make Britain that little bit greener. For more, check out WeWood's website.



*the management wood like to apologise for the un-necessarily puntastic headline.