Now, a new bunch of surfy types are aiming to raise awareness with a fresh range of beautifully designed t-shirts. GROWN are three Irish guys with a passion for the waves, and a clear idea of how they can use ethical fashion to get their message of Sea Change across.
Stephen, Damien and Neill of GROWN started the business as a sideline, making t-shirts for their friends and family. As the designs became more popular, they realised they were onto a winner. But they were already aware of the problems around fashion, particularly in the way it can impact the environment. In fact, the logistical nightmare behind putting together a supply chain that satisfied their needs nearly scuppered the whole project. Co-founder and designer Stephen O'Reilly explains:
“We weren’t happy about the fashion industry that was around us; the throwaway lifestyle. We didn’t admire or approve of any of the brands that we were wearing and we wanted to change. We researched the company we wanted to be, a company that causes no unnecessary harm. We nearly pulled the plug on the project as we couldn’t find a way to create it without damaging the environment.”Luckily, their extensive research paid off, and the GROWN boys have found a supplier that uses renewable energy and pays their workers fairly. For Stephen, though, anything less simply wouldn't do.
“...every brand should be doing this, it should be bog standard”.GROWN's straightforward attitude, mixed with a clear passion for sending out the message makes them a refreshing new voice in sustainable fashion. Their debut campaign, Sea Change, is already making waves. Surf's up!
For more on the clothes and the mission, check out the GROWN website.