Monday 22 August 2011

True Colours, Shining Through

Commercially produced cotton gets short shrift amongst the green community, and understandably so. The use of pesticides on the crops and heavy chemicals in the dyes all contribute to a deeply unfriendly attitude to Ma Earth.

Of course, there are alternatives, and they come from a surprising source. Brazil is at the forefront of the green revolution in flex-fuel cars, and that spirit of innovation extends to the reappearance of naturally coloured cotton.

No, it doesn't just come in white. There are varieties of cotton on black, blue, green and red, as well as the more likely tan and cream end of the spectrum. The shorter fibre length of these varieties make them robust and hardy, but no good for commercial milling. That's not a problem for smaller, more agile companies like Natural Cotton Color.

Produced on small farms under solid Fairtrade conditions, the range supports local agriculture, and the work of skilled artisans in some of the poorest areas of the country.

The clothes have an easy, relaxed cut that look good and are designed to stay that way. Companies like Natural Cotton Color are bringing a dose of Latin American sunshine into a part of the clothing industry that could use a little livening up.

Read more on their site:
Natural Cotton Color

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