Wednesday, 24 August 2011

Innovation, American Style

You might remember that last month I celebrated the Ethical Fashion Forum's Innovation UK Awards, showcasing the best in forward thinking British ethical fashion.

There's more good news, as the EFF have branched out this year, and have just announced the winners of their Innovation US Awards. Ranging from Afia's smart updating of traditional Ghanain deigns for the American market, to Carrie Parry's effortlessly classic designs made from impeccably sourced materials, the winners of this new award all show outstanding initiative in helping the communities behind the clothing, as well as creating fashion that is stylish and wearable in it's own right.

I'm especially drawn to Soham Dave's insistance on hand-crafted and biodegradable materials. This is teamed with their support of the local artisans that make the clothes, turning them from a workforce into empowered entrepreneurs. This connection between the craftspeople and the final customer is a vital part of the sustainable process, and it's great to see companies like Soham Dave take that link so seriously.

All the Innovation US winners will be showcased at the Nolcha Fashion Week in New York in September.

Read more about the award and all the winners on the Innovation US page.

1 comment:

  1. Thanks Rob for writing about Soham Dave. Yes, we are serious about connecting the artisan skills with the eco conscious customer !
    Come visit us at Nolcha Fashion week :)