Monday, 15 August 2011

The Shoe Hunt: I Believe We Have A Winner

At last, Ian, our splendidly informed Marketing Director has taken pity on me (or he wants to nudge the blog away from my interminable yawping about men's trainers) and pointed me at a friend of Pier 32, Ethletic.

These trainers are just what I was looking for: in other words, an ethical replacement for Converses. The styling is spot on, and the colourways are classic with a twist (liking the orange a lot, I have to say). More importantly, their green credentials are impeccable. In fact, their new season range are the first shoes in the world to be granted the Fairtrade label, under new composite rules for cotton products. The shoes in the range are certified vegan - never seen the urge to eat a trainer myself, but hey.*

The rubber in the soles are Forest Stewardship Council certified, and the shoes are constructed by a Fairtrade project in Pakistan which pays a 15% premium to workers and their families for every pair made. These guys walk it like they talk it.

Interestingly, Ethlethic are also hooked into the Sole Creator website, which allows you to customise your kicks. You can get a one-of a kind pair of comfy bumpers at a price that works out well for your wallet and Ma Earth. Sounds like a win-win to me.

The Fair Corporation, home of Ethletic, also make a range of FSC/Fairtrade certified rubber goods, including sportsballs and wellies. And any company that produce compostable balloons has to be worth a look. Speaking as someone that knows all about the production and utilisation of hot air, that is...

*Ethletic's shoes are made using animal-free materials. This is a good thing. Pier 32 in no way endorses the inclusion of footwear in a healthy balanced diet.

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