Monday 10 June 2013

Veleco: Smart Cyclewear

Cycling is one of the smartest ways to get around. It has next to no environmental impact, keeps you fit and can be a lot of fun. Of course, you also get issues with pedestrians plugged into iPods who walk out in front of you without looking and drivers who hate the idea of sharing the road with anything that slows them down by 30 seconds. But then, nothing's perfect.
As you can tell, I'm a cyclist. I'm passionate about it as a sport, a pastime and a lean, sustainable means of transportation. However, I'm not one of the characters in skin-tight lycra. I'd look like even more of a cock than they do. I lean towards the Dutch school of cycling apparel--that is, wearing normal clothes.
However, I can be persuaded towards more specialist cycle-wear if the motivation is right. Which is why I'm pleased to announce that I'm one of the first sponsors for Fair Corp's new range of ethical bike gear. Currently running on Kickstarter, Veleco is a collection of t-shirts, classically-styled musette bags and caps made from organic cotton in a sweatshop-free environment. They come in a ton of different designs, and, if Fair Corp's famous Ethletic shoes are anything to go by, are built to last.
The campaign is currently at £1500, with 23 days left to run. £35 gets you a t-shirt with your choice of logo, a bag and a cap... and the knowledge that you're supporting a great new venture and, in a broader sense, the cycling cause. Being Kickstarter, it's a risk-free investment in a new business venture. If they don't make the target, you don't get the goodies. So join me, because I really fancy a skull and crankshaft t-shirt. If you're a cyclist with any sense of style, you should be all over this .
Get with the peleton, readers. The road awaits.
Veleco Kickstarter

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