It's a terrible thing to note that one of the defining moments of the ethical fashion movement should be a tragedy. But that, sadly was the case in April of this year when a multi-storey building, the Rana Plaza, collapsed on the outskirts of Dhaka, the capital city of Bangladesh. That building was home to factories that stitched clothing for many big Western outlets. It was the workplace for thousands of garment workers, and it was a death-trap.
Over a thousand people died when the building's foundations crumbled away to concrete dust. Mothers with families, and children, some as young as nine years old, all of whom worked crushingly long shifts to keep food on the table and a roof, however patched and leaking, over their heads. It was a humanitarian disaster, and all eyes were on both the owner of the building, and the fashion houses and supermarkets whose duty of care to their workforce had been so badly compromised.
What happened next was shocking. Rather than admit culpability and offer compensation, many of the companies involved, including global heavy-hitters like Walmart, Primark and Gap insisted that they had nothing to do with the disaster. It was only when news footage of clothes labels in the rubble, clearly showing their names began to appear that their tone changed.
That pressure led to coverage of the plight of the fashion worker in the Far East and India on an unprecedented level. Shows like the UK current affairs flagship Newsnight ran damning pieces on the disaster and its knock-on effects. Something had to change.
The Bangladesh Fire And Safety Agreement, signed in July by many of the manufacturers with interests in the Rana Plaza, is the first government-backed accord to give factory workers in Dhaka and beyond, whose economy depends near-exclusively on fashion, more of a say in how their workplaces are run. Basic health and safety standards, including the banning of locked fire exits (a factor in many factory deaths) and agreements on better working hours and working conditions.
Even now, though, some manufacturers are dragging their heels. Gap and Walmart refused to sign the BFSA, deciding instead to set up their own, internally-monitored programme. Many families are still waiting for any form of compensation. And changes taking place through the BFSA will take time to filter into the system. It felt like a victory for human rights in Bangladesh, but one that needed to be fought for every step of the way.
In September, it happened again. The Aswad factory in Gazipur caught fire, trapping and killing several garment workers. There was a sudden, sickening sense of deja vu. A dangerously sub-standard building, missing or disabled safety features, an owner who didn't give a damn about the businesses he crammed into his high-rise.
And worse, the same blithe denials from the multi-nationals at the heart of it all, the same meaningless statements of regret that only became apologies when their clothes were found draped in the wreckage. All the advances that had been made since Rana Plaza seemed to vanish like concrete dust in the wind.
The human rights abuses that the fashion industry enables and allows to continue are endemic in the industry, and names that you know and trust are complicit. Or worse, silent and secretive about their suppliers. Our partner in today's Human Friendly Fashion Bloggers event for Blog Action Day, Ms. Wanda's, has launched a video with some very disturbing allegations. I urge you to watch it before it gets taken down...
If that notion horrifies you as much as it does me, then there is something you can do. You're a consumer with purchasing power, and access to the most powerful and integrated communications network that the world has ever seen. So use it.
High Street companies don't like to be seen as slave-masters, and bad publicity is poisonous to the wholesome image they like to portray. Keep yourself informed, using bloggers and news sources like (ahem) this one, and make a noise when you hear about humans rights abuses like the one above. Stick something on Facebook. Tweet a link. Email a brand. Let them know that this can't go on. If Mothercare have sorted out their factories, then why aren't they shouting about it? Transparency is vital if we're to believe a global company when they say they've changed.
The fight for an ethical fashion business is going to be a long one, with many more pitfalls and tragedies along the way. But it's a fight worth fighting, and persistance is all. The multi-nationals want us to give up and go away. Tough. We won't.
Because what we want is simple. We want workers the world over, from Newcastle to Nairobi, from Dhaka to Darlington, to be treated with respect and concern for their well-being. We want them to be paid a fair wage. We want them to have a say in how the business they contribute their labour to is run. And we don't think a factory floor is any place for a nine-year-old. It's not much, in the great scheme of things, and if it means we have to pay another quid or so for our clothes... is that a price we're not prepared to pay?
I'm Rob Wickings, and I'm a Human Friendly Fashion Blogger. Thanks for listning. Now say something.