Monday 10 March 2014

Ecochic In Carnaby

It doesn't happen very often, but on occasion Gerry and Ian pop the locks on my little eyrie here at the bottom of the Pier, and let me out to explore the wide world of ethical fashion for myself. It's always delightful to be able to make it into the centre of London, and particularly to the swinging quadrant of shops, restaurants and businesses based around Carnaby Street.
This March, the cobbled streets of the Newburgh Quarter will be home to ethical fashion collective Redress, as the tour of the winners of their Ecochic Design Award hits the UK. The EcoChic Design Award is a sustainable fashion design competition which aims to inspire emerging fashion designers and students to create mainstream clothing with minimal textile waste. Finalists have been on an education and design journey lasting several theory and design-packed months, all leading up to the grand final at Hong Kong Fashion Week back in January.
Key garments from that show are now touring the designers' home countries, showcasing their innovation and creativity. Their designs are based on the sustainable design techniques of zero-waste, up-cycling and reconstruction of supply chain techniques in an effort to cut waste out of fashion.
The Newburgh Quarter, which curls around the quiet alleyways off Carnaby Street, are the ideal base for the show. Stuffed full of high-end fashion stores and barely a spit and a whistle away from the seedy delights of Soho, the show is brilliantly located, and well worth a look if you're in the area.
The exhibition started on March 5th, and runs through to the 11th. It's at 8 Ganton Street, and it's absolutely free to get in. For more on the Ecochic Design Awards, check out the website -http://www.ecochicdesignaward.com/

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