Thursday, 25 February 2016

Support Shima

Have you watched The True Cost yet? The breakthrough fashion documentary of last year, it took a wide-ranging approach to the subject of ethical fashion, giving a strong picture of how far we've come, and how far we have left to go.

One of the stand-out figures in the film is Shima, a garment worker from Bangladesh. Her struggle to support her family and make sure her daughter Nadia gets a proper education became a symbol of the hardships suffered by the billions of people around the globe that make our clothes.

But Shima's life has touched people directly, and they want to help. So the makers of The True Cost have teamed up with fundraising organisation Creative Visions Foundation to do just that. They're aiming to raise $4,000 to help send Nadia to school. So far, they're just over three-quarters of the way to the target.

The team says:
We wanted to use this time as opportunity to make a gesture of kindness to Shima and let her know that her story matters.  We know there is a long way to go in fixing the global clothing industry, but we hope we can take a moment to show our support for the brave men and women who are trying to make their voice heard.  

If you'd like to support Shima and Nadia, then check out The True Cost's page at CVF: 

If you haven't seen The True Cost yet, it's available to buy or through video on demand, including Netflix. Find out more at The True Cost homepage. 

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