Wednesday, 27 June 2012

Flying The Flag: ethically, of course!

Fashion and the Olympics have never been an easy fit, and the 2012 London Games are no exception. Adidas, main supplier of clothing to Team GB has found itself mired in revelations of the sweatshop conditions under which their sportswear has been made. If only there was a way of showing our support for the British team without supporting unethical practices...

Here's a suggestion. Artist Rob Ryan, best known for his bright, detailed papercut and screen print work, has teamed up with fair trade accessory specialists NV London Calcutta to produce the limited edition "Small Girl" scarf. Made of silk, probably the most ethical of materials, the red, white and blue colour way gives you a chance to support the team without covering yourself in Union Jacks.

I'll be looking more at ethical alternatives to the approved Olympic wear over the next couple of weeks, but the Small Girl scarf seems like a classy place to start.

Bag your Small Girl scarf at the NV London Calcutta website.

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